Airline Retailing Maturity index

Today, the journey to retailing is finding maturity and has strong momentum. Airlines are working together with value chain partners towards the shared goal of airline retailing. The entire value chain wants to scale volumes and drive value as quickly as possible.

IATA is equipping the industry with a new IATA Airline Retailing Maturity (ARM) index, which will help airlines and their partners to have visibility in airline retailing. It is structured around three pillars:

  • Capabilities verification
  • Partnerships deployment
  • Value capture compass

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