Today, the journey to retailing is finding maturity and has strong momentum. Airlines are working together with value chain partners towards the shared goal of modern airline retailing. The entire value chain wants to scale volumes and drive value as quickly as possible.
IATA has equipped the industry with the Airline Retailing Maturity (ARM) index, which provides airlines and their partners with better visibility of their own and other organizations’ retailing maturity. The ARM index is structured around three pillars:
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